Sunday 07/Sep/2025 – 07:30 PM
Over the course of most of this year, Tesla sales witnessed a sharp decline in many major markets, including Europe, the United States of America and Australia, while in Japan, the situation is completely different, and in fact, Tesla sales witnessed a remarkable rise in 2025, to the point that the American brand may soon outperform Nissan to become the best -selling brand of electric cars in the country.
Tesla outperforms Nissan in the sales of electric cars in Japan
From January to August, nearly 6,590 new Tesla cars were sold throughout Japan, and this represents an enormous jump by 87% compared to the previous year, and it has already exceeded the strongest year for the brand ever in Japan when it sold 5,900 cars in 2022, and it achieved special popular Tesla models in August, where approximately 980 cars were sold, and this number was more than twice as much sold in August the past.
So far, Tesla is now behind Nissan, about 100 electric cars, and Nissan has kept the title of best -selling electric cars in Japan for nearly 15 years, according to the Nikki Asian newspaper, thanks to the Lev.
The large discounts in Tesla prices contributed to increasing the company’s popularity. In May, the company reduced the price of 3 by 453,000 yen (about 3,000 USD), bringing its official price to 3.99 million yen or 26,800 USD, and with government support calculated, the price of the car actually decreased, which contributed to enhancing its attractiveness.
One of the advantages of Nissan is the upcoming launch of the new generation of the Lift, and sales will not start until later this year.
