In a remarkable digital campaign on social media platforms, a number of Chinese influencers highlighted the mechanisms of manufacturing some luxury products for international brands inside China, pointing to great differences between the cost of manufacturing and the final prices that these products are offered in global markets.
According to the content circulated by platforms such as “Tik Talk”, “Weithat” and “Weibo”, a number of suppliers have made it clear that bags and fashion are sold in huge sums in cities such as New York and Paris, which are manufactured in Chinese factories at a much lower cost.
In a video recently published, one of the suppliers stated that he is manufacturing bags for a luxury brand, one of its models is sold for more than 34 thousand dollars, while it can be purchased from the factory directly for about 1400 dollars only.
This campaign comes in the context of the repercussions of the trade war between the United States and China, which prompted Beijing to stress the principle of openness and transparency in commercial transactions, in light of the customs policies adopted by Washington during the administration of former President Donald Trump.
These digital moves are seen as part of the new media orientation to enhance the global consumer awareness of supply and manufacturing chains, and highlight the role of Chinese factories in producing a number of highly demanding goods worldwide at the lowest costs.
