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Social responsibility .. investment of the future for companies

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Social responsibility no longer means caring for celebrations, festivals, or interim public relations campaigns, but rather has become a strategic tool for building societies and sustaining economies.

Gulf estimates indicate that the volume of companies’ spending in the region on social responsibility initiatives exceeds two billion dollars annually, a number that reveals the transformation of these practices from seasonal propaganda activities to long -term investments that have a tangible impact on society and the economy together.

The importance of this responsibility is that it reflects a growing awareness that the success of companies is inseparable from the success of the environment in which it operates, as strong society means a stronger market, and qualified employees and the sustainable environment represent direct elements in raising efficiency and productivity, and thus social responsibility becomes a new contract between the state, the private sector and society, based on partnership, not dependency, and investment, not cosmetic.

In Bahrain, STC Bahrain embodied this vision through qualitative initiatives that have proven that institutional work is capable of making real difference, and it is a supporting of the plans and directions of government agencies. The company planted through the “Trees for Life” campaign more than 27,000 trees in 2024, bringing the total since the campaign started to 55,000 trees.

This project helped improve air quality and increase the green area, while the “Jeel ICT” initiative attracted more than 3000 Bahraini graduates, and 33 trainees were chosen to join a practical program that gives them real experience and opens the doors of the labor market in a vital sector.

The company, in cooperation with the Ministry of Communications and Communications, also launched the first digital bus station project in the Kingdom, in a move that reflects awareness of the importance of supporting digital transformation and enhancing sustainability in public services, and this made it a pride in representing the Kingdom of Bahrain in the global awards, the latest of which was winning two prestigious awards within the Middle East Prizes for Technology Excellence 2025 and obtaining a prize for excellence in the category of social responsibility – for the sector – for the sector Communications for the ICT Generation Program, and the Blockchain Category for the Telecom Sector for the Web3 Launchpad initiative.

Whisper

It is nice to see a government platform concerned with the studied development projects that need to be adopted by the private sector and civil society institutions as social responsibility projects, to achieve this integration between all sectors of the state.

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