Tuesday 30/Sep/2025 – 12:28 PM
The Financial Supervisory Authority, in cooperation with the Insurance Companies Union and the documentation campaign guarantee fund, and with the participation of all member companies in the federation, launched an expanded national awareness campaign aimed at spreading insurance culture and enhancing the concepts of insurance inclusion in line with the Egyptian state’s vision to achieve financial inclusion in Egyptian society.
This campaign comes within the framework of the continuous efforts to support the state’s strategy to achieve Egypt’s 2030 vision, especially with regard to the axis of sustainability and financial inclusion, as it aims to introduce citizens to the role of insurance as an effective tool for risk management, the importance of insurance sector in protecting individuals and property, and its pivotal role in supporting the national economy.
The campaign seeks to highlight the various insurance benefits and services provided by insurance companies, whether at the level of individuals or companies, in a way that contributes to raising the level of insurance awareness in various segments of society, and encourages to benefit from insurance solutions as an essential part of financial and living planning.
In this context, Dr. Mohamed Farid, Chairman of the Financial Supervisory Authority, stressed: The launch of an advertising campaign to raise awareness of the importance and benefits of insurance is a need to change the mental image and help citizens manage future risks.
Dr. Farid pointed out that the insurance plays a major role in protecting savings and confronting future risks and calling on citizens to benefit from its benefits after knowing their rights and obligations, explaining that the advertising campaign is extended and targets various segments of society by improving concepts and benefits and how to obtain insurance service for a more stable life.
Enhancing confidence in the insurance industry
For his part, Alaa Al -Zuhairi, Chairman of the Board of Directors of the Egyptian Insurance Companies Union, stated that the launch of this campaign is an important step towards raising the level of insurance culture in Egyptian society, and clarifying the basic role that the insurance sector plays in protecting investments and supporting economic development, in cooperation with the General Authority for Financial Supervision, the Documentation Campaign Security Fund and all members of the members of the Egyptian Insurance Companies.
In turn, Ahmed Saad Eddin Abu Hindi, Chairman of the Board of Directors of the Documentation Campaign Fund, stressed the importance of the role the fund plays in protecting the rights of the documentation campaign and enhancing confidence in the insurance industry, saying: We are in the insurance documentation campaign guarantee fund committed to supporting each initiative that enhances insurance awareness and expands the circle of beneficiaries, and our goal is that insurance become a societal culture, and an integral part of our daily life.
The campaign includes a series of various activities and events in the governorates of the Republic, with the aim of ensuring awareness messages reaching the largest possible number of citizens, using various media and digital platforms, in addition to field events.
It is worth noting that the Egyptian Federation of Insurance Companies was established in 1953 by a decision of the Minister of Finance and Economy No. 156 of 1953, and is considered an entire entity that includes all insurance and reinsurance companies operating under Law No. 155 of 2024 regarding the issuance of the unified insurance law, and it has an independent legal personality and is considered one of the persons of private law, and is registered in a special record of the General Authority for Financial Supervision.
The development of the insurance industry in Egypt
The Federation aims to develop the insurance industry in Egypt and its modernization, and work to consolidate the concepts of proper insurance work, in addition to coordination with the authority in common issues, settling disputes between members, and enhancing cooperation locally and internationally to serve the insurance market and the national economy.
The documentation campaign guarantee is a mechanism to improve the level of performance of the insurance industry in Egypt and one of the internationally recognized mechanisms in protecting the rights of the documentation campaign, because of its effective role in ensuring the stability of the insurance market and increasing the confidence of customers with its companies.
