Simen Anhantht, global advisor and founder of the “Good Countries Index” and “Anhentht Index for the Power of National Signs”, reviewed the strategic methods through which a strong narration of Dubai’s success story can be built at the global level, with a focus on the elements that make the message clear and influential and able to enhance Dubai international status. This came during a session entitled “The Story that does not need a novel” within the activities of the Mohammed bin Rashid Forum for leaders. The national identity discussed during the session the importance of possessing cities and countries a positive global reputation, and how to develop this reputation. He also reviewed how to formulate an integrated strategy that guarantees that Dubai’s vision and its aspirations will reach an authentic and inspiring in a diverse global audience. And speak
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