Muhammad al -Hashemi, the CEO of the Federation’s cooperative, announced the success of the “Return to Schools” campaign launched by the cooperative through the “Tamif” application, as the campaign recorded a wide interaction from shoppers, and was able to provide an integrated digital shopping experience that combined entertainment and daily rewards. He added that the campaign witnessed the distribution of 3900 awards to the participants through interactive games within the application, at a rate of 100 winners per day over a period of 39 days, in a move aimed at enhancing customer loyalty and motivating them to use digital channels. He stressed that the campaign included the “best digital” cards with multiple values, in addition to technical awards such as laptops, iPad, smartphones, headphones and printers, to
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