In its fourteenth session, the International Forum for Governmental Communication, which is organized on September 10 and 11, under the slogan “Communication for the Quality of Life”, places artificial intelligence in the forefront of its discussions as an infrastructure complementary to the work of communication institutions capable of accelerating the response and diagnosing messages and measuring their effect in a sense Interactive. The forum moves in discussion from the concept of “communicating information” to the design of “a generally calculated experience”. In crisis management, smart models allow for precise updates to quickly prepare rumors and respond to them with a unified speech, and at the audience level allows automatic analysis
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