Syed Hussein Al -Qassab
The National Motor Company, the exclusive agent of the Cadillac brand in the Kingdom of Bahrain, organized a special concert in the Kadillac Show Hall, in the presence of a group of great personalities, media professionals and guests, to reveal a group of the latest Cadillac models that reflect the development of the luxury brand and its future vision. The ceremony witnessed the official inauguration for the first time in Bahrain for the new Cadillac electric cars Optiq and Lyriq, which grabbed the spotlight with the innovative future vision they provided that combine luxury, performance and sustainability. Then the event continued to reveal the renewed model of Cadillac CT5, which represents a continuation of the ancient march with modern updates and advanced techniques.
The CEO of the auto group, Mohsen Qassem, expressed his happiness and pride on this occasion, stressing that these new models represent a qualitative shift in the Cadillac march in Bahrain, and that it reflects the global brand’s commitment to providing the best levels of performance, luxury and innovation to its customers.
For his part, Sales Director Mohamed Dhaif stressed that “Cadillac always combines ancient heritage and modern innovation, and today we confirm this with the launch of these models that give our customers in Bahrain an opportunity to test the latest findings of the luxury auto industry. We are pleased to provide them with cars that combine luxury, performance and advanced technology.”
Dhaif added that the CT5 came with a totally renewed front end with LED lights with a modern design, while the interior is enhancing with a 33-inch 33-inch screen supported by the “Google Built-in” system, in addition to providing it with the advanced “Onstar Safepty Features” system. He explained that the American brand today launched its first step in the world of electric vehicles through the Optiq and Liriq, noting that the models represent the future of “Cadillac” in the region, where Optic comes in a smaller size, while Lerke is characterized by being the largest car in the electric category.
He pointed out that the company intends during the next few months to launch two additional cars, which are Vestic and Ecalad, in a move that he described very task, as it is the first time that Cadillac has shown completely electric cars, noting that the identity of Kadillac has not changed, as it still maintains its bold designs and advanced technologies, but the transition to electric cars clearly reflects the global and future trend of the mark.
The sales manager pointed out that the prices have not been announced yet, but all the models will come with a distinctive package that includes the road assistance service for a period of four years, maintenance of ten years, and a seven -year guarantee, stressing that new cars are currently available in the market with a limited number, provided that more batches of them will reach during the coming months to meet the increasing demand.
The ceremony included a detailed presentation of the new models, where the attendees learned about the advanced advantages of these cars, starting from the innovative exterior design, through the advanced technologies of smart driving and communication systems, to the levels of comfort and luxury inside the cabin. The guests expressed their admiration for the models they saw that reflect the status of Kadillac as a symbol of luxury and innovation, while the National Motor Company confirmed its constant commitment to providing the latest models that meet the aspirations of the brand lovers in Bahrain, and enhance the presence of Cadillac in the local luxury car market.
