A campaign was launched more than a week ago on social media, calling for celebrities under the slogan “Celebrity Tablak Campaign”, a campaign that calls for the abolition of celebrities “Families of Film” who manufacture unreal contents, and depicts life in a way that markets illusion and exploits the public to build huge wealth and obtain gains at the expense of deceiving their followers; Whereas, those in charge of this campaign found that there is a purchasing culture that began to spread in children and adolescents by these celebrities who deliberately direct their audiences based on marketing and purchasing products without the quality they claim, but there are some of them promote products, but without awareness and attention when they photograph the products that they use in their tanks are not present those they announced, but other products as the campaign is based on addressing the luxury manifestations And luxurious travels, exorbitant holdings, and the velvet life they deliberately photograph; Which sows frustration in the hearts of adolescents and youth, and creates an unrealistic image of success and daily lifestyle.
This campaign for science is not the first electronic campaign based on the same principles and values that appear and many of the campaigns that have appeared over the years, unfortunately, despite the great efforts that those in charge of them provide in educating children and adolescents, but it does not continue and does not achieve the desired results for several reasons, including:
First, the culture of electronic behavior is entrenched in these groups since their inception according to a difficult conviction and lifestyle, and it is almost impossible to change them between day and night, the view is easy to change, but changing convictions needs years.
Second, the reactive large segment, not only recipient in the social media square, is from the segment of children and adolescents, and these are difficult to respond to any campaign unless they come down to the level of their minds, and the way they think and the extent of their absorption and understanding, and to be able to deliver the message to them in the language and the way they prefer and the most important thing to understand what is important to be part of this campaign, and practice They are aware of it consciously and culture.
Third, social media platforms have become a lifestyle, and are based on the banality of spreading and interaction, not culture and serious fatty information; Its quality is a basis that exists as an outlet for life, a window, and an interactive virtual world chosen by a person when he feels that he has completed all the duties and responsibilities required of him in his real life, whether academic, professional or social, when he browses these platforms, he searches for slight, slight, humorous, fun, not complex, dry, and dry, and instructions, so most celebrities succeeded in fame, and they managed to reach the speed of this principle according to this principle.
Fourth, let us assume that this campaign will achieve the results required of it, so what is the alternative content that can suit the mass taste instead of their contents; This segment of adolescents and children can affect them by leaving celebrities and abandoning them, but it is necessary to bear in mind that they spent many years affected by them, and they see them as an example. On the other hand, are there celebrities alternatives who really deserve fame and influencing the same taste that attracts views and interaction and is able to attract these groups? If the answer is not, then here, there is a defect in the square and the balance, and in the end the crowd who interacted with the campaign for some time with the days they will feel bored, and they will return to the same circle and this is what happened in the previous campaigns where they were a period of what they canceled and interrupt them, but because there is no alternative to their follow -up, so when such awareness campaigns must take into account that those in charge of them take into account their dimensions, and look beyond the subject of cancellation Follow them and boycotting them, as they must direct these segments towards famous people with beautiful, light, light contents close to their interests and tendencies as children and adolescents.
