Google has revealed the features of artificial intelligence that enables users to see their favorite clothes and home decor ideas as if they were real.
This initiative is part of a broader strategy aimed at enhancing the user experience and linking imagination to reality through smart tools that transmit shopping to a more interactive and realistic level.
“Artificial Intelligence mode” images of your imagination turns into real products
The new feature launched by Google under the name “Artificial Intelligence mode” will be available in the United States during the next fall season, and allows the user to write a simple description of what he wishes to see, such as “loose green dress for a garden party”, so that the tool produces realistic and generated images using artificial intelligence that represents this description.
Google provides results for real products that match the visually generated images, which makes it easier for users to access realistic options similar to what they imagine, instead of being satisfied with browsing non -interconnected images on sites like Pinterest.
A new tool for hypothetical clothes to wear it before buying
Besides the imaging tool, Google has revealed another revolutionary feature known as “Try” Try-on Tool, and this tool allows users to experience clothes on their own photos to find out what you will look before the purchase decision.
And all that the user needs is to download a full image of the body when browsing the results of clothes on shopping, Google photos, or even through regular search, for artificial intelligence algorithms to analyze the image and display an accurate visualization of the shape of the clothes on it.
This feature is an extension of a previously tested experience in Google Labs, but today it is directly available to the search engine for shoppers in the United States, with promises to expand globally later.
From inspiration to purchase … integrating artificial intelligence in every step
What makes these features really distinctive is their ability to convert a passing moment to an actual purchase, instead of relying on images of external platforms that do not reflect reality or do not provide purchase links, Google merges between imaginative design and real products with one step.
Although the pictures produced by the tool are not entirely real, they represent a smart inspiration that helps users to determine their desired style accurately.
This integration of artificial intelligence and search engines rewrites Google’s role as more than just a search gate, but rather as an integrated interactive shopping platform.
