Argentine star Lionel Messi, captain of the American Inter Miami team, launched an innovative world football championship 1 against 1, under the name “The 1v1 World Crown”, an unprecedented experience addressed to all the lovers of the game from all over the world, promoting its new sports drink “Más+ By Messi”.
Messi is promoting his sports drink with a world championship
Messi announced this championship as part of a propaganda campaign for the newly released sports moisturizing drink under the name “Más+ By Messi”, which is characterized by a healthy formula that combines mineral salts and the necessary vitamins without containing caffeine or artificial materials.
The new product comes with four flavors bearing indications from the career of the Argentine star, the first of which is “Miami Punch” inspired by its current presence with Inter Miami, and “Limon Lime LEGUE” in honor Golden Golden Ball.
What are the details of the new Messi championship?
The “The 1V1 World Crown” championship is held with the individual confrontation system, where the qualifiers begin on August 2 in Los Angeles, then move to Toronto on 16, followed by the London station on 23 and Dublin on September 6, before the major finals were concluded in Miami on September 19, with Messi’s participation in the jury.
The tournament aims to discover global talents in individual confrontations, and to provide a real interactive experience for the masses, through direct challenges that give the winner the title of “King of Individual Clashes”.
Who stands behind the championship organization?
The global “VCCP” agency “VCCP” is involved, in cooperation with the company “525 Rosario” specializing in production and digital management, which was recently established and owned by Messi, in addition to teams dedicated to providing integrated digital content and experiences.
The idea was not only Messi’s offer as a star, but “building a real world that reflects his soul and passion for the game, and turning the championship into football that inspires both participants and viewers.”
In turn, Julian Douglas, CEO of VCCP, pointed out that “Messi is the greatest in individual confrontations, and this tournament reflects his legacy, not only through a sports product, but through a global event that gives the new generation a realistic opportunity to show his talent.”
