Heba Mohsen
Activist: Strict Control of “Tourism” has seized the quality of services
Amin: The indicators indicate a strong recovery of the sector after “Corona”
A report by Statista revealed optimistic expectations of sustainable growth in the revenues of the tourism sector in Bahrain, noting that the market will achieve revenues of 151.97 million dollars at the end of 2025, with an annual growth rate of 3.34%, up to 173.33 million dollars in 2029.
The Package Holidays is the largest driver of this growth, as it is expected to reach about $ 56 million during the next year.
This growth is due to travelers’ demand for integrated travel experiences that combine comfort and organization, and includes travel tickets, residence, transportation, tourist tours, and sometimes meals.
Digital transformation at the heart of growth
According to the report issued by Statista, a German company specialized in market data and consumers, 75% of tourism reservations in Bahrain will take place via the Internet by 2029, in a clear reflection of consumer behavior transformations and the market’s direction towards digital platforms.
The average revenue for each user (ARPU) is about 336.04 dollars, which confirms the high customer confidence and their willingness to spend in exchange for quality and ease of reservation.
In this context, the head of the Travel and Tourism Agents Association in Bahrain, Jihad Amin, said: “These indicators indicate a strong recovery of the sector after the Korona pandemic, driven by smart government initiatives and investment in infrastructure and tourism services.
Also, the continued growth at a fixed rate reflects the maturity of the market and its willingness to compete regionally.
He added: «The growth of the comprehensive holidays market emphasizes the desire of travelers in ready and comfortable experiences, which enhances the role of travel agents and specialized platforms. We are now required to accelerate digital transformation and develop electronic content to match the needs of the new generation of travelers. ”
Investment in tourism excellence
On the other hand, the tourism media advisor and vice -president of the Arab Media Federation for the Bahrain Media, Mahmoud Al -Nisaita branch, stressed the importance of the development of the private tourism sector, as the Kingdom has witnessed in recent years a boom in travel agencies that have been providing integrated services, instead of being satisfied with selling hotel or air tickets only.
He pointed out that strict control by the Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority had an important role in controlling the quality of services and preventing manipulation, which strengthened consumer confidence in the local market.
The activist emphasized that the escalating growth of comprehensive holidays in Bahrain and the Gulf states is due to multiple factors, the most prominent of which is competition, the diversity of options, and the prices commensurate with the quality of service, in addition to relative stability compared to some of the region’s destinations.
Despite these positive numbers, the report pointed to limited effects that the market may face, such as changes in the geopolitical situation in the region, which may affect the air movement of some destinations, and lead to the abolition of some flights.
However, travelers in Bahrain expressed flexibility, which maintained a good travel rate during the summer season.
The activist concluded by emphasizing that the digital transformation and the expansion of qualitative tourism services will be the key to success in the next stage, calling for more cooperation between the public and private sectors to launch joint initiatives that drive growth.
