For decades, we were wondering how we could change our negative stereotypes that the Western media has devoted to all its news, artistic or sports means, that is, with its soft powers, our goals were concentrated in how to storm media castles to explain our reality, while the correct question that we should put in our eyes, is we could attract the popular media to us first and ignore their traditional media, how can we reach the international public. By crossing their upcoming media castles?
I attended this problem, and I followed the echo of the Saudi club Al -Hilal’s victory over the English club Manchester City, where the news issued all traditional media, and a shock and reminded us of the echoes of the news that Cristiano Ronaldo joined the Al -Nasr Club and the media bossy that accompanied it.
What does that mean?
If I had a speedy measurement of social media “Trends” after the match, you would find the name of the Kingdom of Saudi Arabia to top it again because of this great British shock after losing their big castle to a Saudi club, but we can say that it is a global shock expressed by Martin Samuel from the British “Times” merit, as he wrote, “Our negligence towards what arises in Saudi Arabia was a catastrophic mistake. The first real competitive match between the English Premier League and the Saudi Professional League ended with an overwhelming and humiliating defeat for the existing regime in world football … The reality is that the Saudi League has become a destination that deserves to be thinking, appreciation, and perhaps … full respect, and it is not possible after today to ignore it, or consider it the shadow league.
Because the bright truth says:
When Richard Master woke up this morning, he found that the world had changed. ”End.
Thus, one of the soft powers, which is the “sport”, forced the traditional Western media to reconsider what it says about the Kingdom of Saudi Arabia, and in a very popular midfield, but it is the largest and the largest and they are football fans.
We discovered that the solution was to attract the “bait” that the follower, reader and western viewer will be left behind, and he will force their media to catch up with him and talk about it, without being pleading with his presence.
Thus is the systematic deliberate work to gain the media space that highlights the real Arab reality, not on what the Western media has been covered for decades, so what when you use all the tools of the soft power of art, culture and tourism of all kinds. You will definitely know how to manage the compass, whatever the power of their blackout.
When Saudi Arabia bought the most famous players from the English clubs, millions of their followers withdrew them, who saw Saudi Arabia by following the details of their favorite stars from inside Saudi Arabia, they saw its people and its people for their truth through the eyes of their stars, and some believed that this is the most that he could achieve from buying the most famous players, until Al -Hilal surprised them by storming the strongest European castles “Manchester City” and what you realize what “Manchester City” To confirm that they are serious sports as they are serious media !!
The Saudi victory reconsidered the systematic thought of Saudi sports, which stood behind this victory and the English castle woke up from its nap, and its arrogance and arrogance, as Samuel says, “Less than two years ago, CEO Master expressed his concern about the escalation of the Saudi league’s power, but his statements were met with mockery and reduction.
It was said that the Saudi league is boring, and that its level is low, and it is a last refuge for the two of the two in search of money, comfort, and luxurious retirement, that image was completely evaporated .. Then he concluded it, saying, “It is necessary to smell English football this morning the smell of fear, not coffee. The smell of weakness made by herself. ”
Thus, Saudi Arabia won twice sports and media, and this is the soft power, when it is in safe hands.
