In an unusual scene, a F-35 British fighter plane has landed in the southern state of Kerala, a symbol of an innovative promotional campaign for the tourism sector in the region. Since June 14th, the plane is stuck at the airopananhanthapuram airport, the state capital, is awaiting repair.
From a sudden image to a global campaign
Although the ghost plane is still suspended on the runway, its introduction into a promotional campaign of Kerala states dirmed globally. A wide -generated image of the plane’s artificial intelligence has spread widely surrounded by coconut trees, and the Cerala Tourism Department shared it on Wednesday as part of a new campaign.
Cute messages from the plane
The sarcastic image shows the plane giving the state five gold stars, and says: “Wonderful place”, and she adds: “I do not want to leave, I recommend visiting Kerala strongly.” This post caused a great reaction to the media, as officials described it as one of the most creative campaigns.
Officials praising the idea
“This was part of our tourist campaign, and it was one of the most striking campaigns.” Roy Matthew, director of “Stark Communichens”, also indicated that the campaign exceeded the impact of the performance of traditional government campaigns.
Kerala: A tourist destination renewed
Kerala is known for its tourist slogan “Balad Allah”, and it is one of the most prominent tourist destinations of India, where it received 22.2 million visitors last year. The state is characterized by its picturesque nature, rich culture and unique festivals.
Aircraft repair continues to cooperate with India
While the plane is still awaiting repair, the Indian Air Force said it would help in maintaining and returning it. The British Armed Forces Minister, Luke Pollard, explained in Parliament that a crew of the British Royal Air Force is currently working in coordination with his Indian counterparts in the city of Throvananangapuram.
