At a time when we no longer differentiate between a poem written by a human being, a painting drawn by a robot, and a tweet that came out of a real heart or algorithm that learned how to impress … standing in front of a fundamental question: Who are we, and who forms us?
Do we still carry our identity in our ribs? Or is it become formulated in the factories of artificial intelligence?
Identity is no longer anything that we inherit from our fathers, history and culture only, but today it is formulated with accurate algorithms that know more about us than we announce, and we are guided to what “we love to be.” Our choices in clothes, music, food, and even the videos that we see, have become artificial intelligence, which “knows more than we know ourselves.”
Culture is no longer confined to a book that is read or a theater presented; Today, the culture dictates the masses from the “Tiktok” tilts, and the history of peoples and nations is re -written with an artificial intelligence touch that re -installs reality according to “public interest”.
Artificial intelligence has changed art standards, and accelerated the pace of creativity, until a person is chasing himself to attach to the production of the machine, the creator has become compared to a painting designed in seconds, or a text written without effort or concern.
Public opinion is no longer the voice of peoples, but also a voice made by digital armies, guided content, and artificial trends. With a button, hundreds of thousands of artificial intelligence accounts can change the direction of a global debate, besieged an opinion before being born, or shopping for international powers somewhere in the world.
The platforms have become a battlefield of opinion, and artificial intelligence became part of the weapon used in it.
Many questions arise, who leads world public opinion? Does what people think stems from them? Or just an echo to direct invisible algorithms?
Artificial intelligence is not just a technique; It is an enlarged mirror of our humanity, our desires to understand and control, and to form an ideal image of the self, but the danger lies when this mirror becomes a source of self -falsity, fragmentation of identity, and counterfeiting consensus.
We need human intelligence that guides artificial intelligence .. not the opposite., Where culture, identity, and public opinion must remain vibrant voices that express affiliation, cultural self and loyalty to the homeland, not just the content that is formed by those who have technology at the cosmic level.
* Assistant Professor of Digital Media
