Professor Farah Faraj, a faculty member at the College of Communication and Media Technologies at the Gulf University, represented the university in the “ready” forum that was held in the Emirate of Dubai during the weekend, as part of the university’s efforts to enhance its academic presence in specialized forums in the fields of digital marketing and data analysis.
The “ready” forum is an interactive platform that brings together experts and content makers from all over the region, to discuss the latest developments in the digital marketing industry. Professor Afrah Faraj participated in the forum sessions that dealt with the importance of data analysis in improving the performance of marketing campaigns, as she emphasized that the use of analytical tools contributes to directing campaigns in a scientific way that achieves effective and sustainable results. It also indicated that the data has become an essential element in building successful marketing strategies, enhancing customer experience and increasing their interaction with content.
Commenting on her participation, Professor Farah Faraj said: “My participation in a ‘ready’ forum represents a real opportunity to engage in advanced professional dialogues about the future of digital marketing. The experience has confirmed that relying on accurate data analysis is no longer an option, but rather has become a necessity to make more influential and convenient campaigns for the audience’s needs.”
The forum also attended the student Moaz Al -Omari from the Master of Media program at the Gulf University, where he had the opportunity to directly see the best practical practices in his academic field. Al -Omari expressed his impression, saying: “My participation was an inspiring experience that strengthened my understanding of how to link the theoretical aspects that we study with practical applications, and I expanded my minds towards new concepts in the world of digital marketing and data analysis.”
Commenting on this participation, Dr. Sherif Badran, Dean of the College of Communication and Media Technologies, stated: “The participation of the Gulf University in a“ ready ”forum comes to embody our vision in keeping pace with the latest global trends in the areas of communication and digital marketing. We believe in the importance of integrating academic aspects with the practical experience to enhance our students’ readiness and cadres for the requirements of the accelerated digital labor market. ”
Professor Afrah Faraj concluded her participation by thanking the forum organizers, praising the role of the event in providing a distinguished platform for exchanging knowledge and experiences about the future of marketing dependent on data analysis.
