The rapid development of technology did not come without challenges, most notably the use of artificial intelligence in forming public opinion, the “online water army” is no longer just a term, but rather a digital reality that imposes itself strongly, as the algorithms are exploited to create misleading digital environments, direct discussions, and destabilize societies. Initially, the term referred to the accounts paid that inflated news, but with the development of artificial intelligence, they became, became These armies are more intelligent and widespread, which made it difficult for the average user to distinguish between truth and counterfeiting, today smart robots spread information, analyze reactions, and amend their strategies automatically according to the audience’s trends, and these practices are no longer limited to marketing, but extended to politics, economics, and society, which imposes a major challenge to control these tools and protect the digital truth. Knowledge », data has become the most important currency, and electronic armies employs artificial intelligence in several ways, most notably: deep counterfeiting, where fake videos are created for public figures, automatic accounts (BOTS) that publish rumors, and direct media trends by exporting specific news to the interface, regardless of their credibility, which contributes to creating a fake media reality. The negative effects are not limited to publishing news The misleading, but rather includes the threat of democracy through influencing the elections, as happened in America and Britain, in addition to weakening the confidence in the media and manipulating the financial markets as we witnessed with the shares of some major companies. To confront this challenge, a comprehensive approach must be adopted that combine technology, laws, and awareness, on the one hand, artificial intelligence tools can be developed to detect deep counterfeiting, and on the other hand, strict legislation must be imposed to punish the parties Which uses these tools in unethical ways, but more importantly, enhancing societal awareness about the importance of verifying information before believing or sharing it, because combating misinformation is a shared responsibility between governments, digital platforms, and individuals. We live in an era in which technology is inseparable from our lives, but this does not mean that we accept to be victims of electronic misinformation waves. “The Water online Army” is not just a digital phenomenon, but a real threat and a digital weapon with a great impact that must be confronted with consciousness and awareness, because the battle today is not only between truth and lying, but between digital awareness and artificial manipulation, and because the future is based on perception and understanding, enhancing societal awareness about this issue is the responsibility of everyone, otherwise we will find ourselves in a world where the truth is made at the hands of algorithms, not on the basis Reality.* Media and academic researcher
