“The Collection Hep” organized; The largest common work area of its kind in Bahrain; At its headquarters at the Yatim Complex in Manama, and in cooperation with the Gulf University, an interactive session on digital marketing, was moderated by the marketing expert, Faraj, and a number of those interested in this field attended.
Faraj discussed during the session the stages of the development of the traditional and digital advertising industry, and the importance of various digital marketing techniques and tools today with the expansion of technology and its entry into all industries, and also reviewed the most prominent modern ways to identify the target audience and reach the largest possible segment of the digital community, stressing the importance of keeping pace with transformations Earned by artificial intelligence and its applications in the field of digital marketing.
I touched on the latest methods of marketing goods, products and services through marketing search engines, e -mail marketing and content marketing by publishing blogs and videos on the Internet, and marketing campaigns through social media platforms, stressing the importance of using data and analyzes provided by digital marketing tools to enhance the impact of advertisements, and develop marketing strategies It is in line with the needs of the public and the changing market requirements.
Faraj noted the role of digital marketing in advancing economic development in countries, especially in light of the use of social media, and the increase in the orientation of institutions towards digitization. ” , And students under one roof.
It provides services in the Kingdom of Bahrain. The incubator provides valuable aid in the field of business, including financial investment and supervision, providing advice and guidance, embracing small and medium enterprises, and providing a number of public events and training programs that seek to develop an entrepreneurial environment and provide financing opportunities by encouraging direct interaction Between companies and emerging institutions and investors in an open and cooperative environment.
