In a qualitative step at the level of the global media, content and entertainment industry, Abdullah bin Mohammed bin Butti Al Hamed announced the launch of the “Bridge” Alliance, the first independent global organization of its kind, which aims to develop the media, content and entertainment sectors, and enhance their diversity and impact on economies and societies. The Bridge Alliance, which is based in the UAE, includes a board of directors that includes leaders and former heads of state, as well as decision-makers and international experts from the media, communication, technology and creative economy sectors, with the aim of developing the global media, content and entertainment system and enhancing its readiness for the future. The announcement came during the first meeting of the Board of Directors of the Bridge Alliance in
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