The promotional campaign for the final Manama leg of the 3×3 Basketball World Tour, hosted by the Kingdom of Bahrain on November 21 and 22, was launched under the generous patronage of His Highness Sheikh Khalid bin Hamad Al Khalifa, First Deputy President of the Supreme Council for Youth and Sports, President of the General Sports Authority and President of the Bahrain Olympic Committee, and organized by the Bahrain Basketball Federation under the supervision of the International Basketball Federation (FIBA).
Marassi Galleria witnessed the launch of the promotional campaign last weekend (Thursday, Friday and Saturday), where the platform attracted the attention of visitors who interacted with the exciting activities and introductory programs for the world tour, in addition to interactive competitions and souvenir prizes distributed to the participants.
The campaign aims to introduce the public to the 3×3 Basketball World Tour, which Bahrain is hosting for the third year in a row, and to promote this global sporting event that brings together an elite group of the best basketball teams in the world, in addition to the accompanying public events that will be held in the “North Harbor” area adjacent to the Bahrain Financial Harbour.
The campaign will continue its tour in various commercial centers in the Kingdom of Bahrain during the coming weekends, where the next stop will be at the Liwan Mall in the Hamala area, with the provision of various activities and entertainment and interactive experiences targeting various segments of society.
On this occasion, Mr. Salman Hubail, Vice President of the Bahrain Basketball Federation, expressed his pride in launching the promotional campaign, noting that it represents an important step in enhancing public awareness of the importance of this global event.
Hubail said: “Through this campaign, we seek to bring fans closer to the atmosphere of the 3×3 World Tour, and involve them in interactive events that highlight Bahrain’s position as a global sports destination capable of hosting the most important international tournaments.” He said that the great success achieved by the campaign in its first appearance at Marassi Galleria Mall reflects the interest of Bahraini society in sports and its support for events that contribute to highlighting the Kingdom’s honorable image to the world.
Hubail added that the Bahraini Basketball Association is keen to make this final round an exceptional event at the organizational and public levels, noting that the public’s interaction with the campaign since its inception heralds a distinctive atmosphere during the days of the tournament.
