In the era of constant communication, the quality of the product or service is no longer the only key to success for any emerging project or established company, but rather the voice of the founder or businessman himself has become a decisive factor in building trust and credibility, and perhaps it is the most important. How can an entrepreneur convey his vision and passion behind his project? The answer lies in effective personal promotion.
Self-promotion of the project by its owner is not just an additional option, but rather a strategic necessity. Simply put, no one can talk about your project better than you. You are the one who lived its details, understood its problems, and built its solutions. This passion and deep knowledge create a real connection with audiences, potential customers, and even investors, which no marketing manager or employee can deliver with the same power and influence.
Here the question arises: Why do we find the names of brilliant businessmen and famous leadership figures prominent in major markets such as the United States, such as Bill Gates, Elon Musk, and Apple CEO Tim Cook, who appeared in a television advertisement for the company, and Egypt, such as Naguib Sawiris, and the Emirates, such as Mohammed Al Abbar and Khalaf Al Habtoor – whom I consider a role model – and others, while we find such few examples in Bahrain?
This is often due to a culture of “showing up” and an awareness of the importance of harnessing media and digital platforms to build a personal brand connected to the company. Unsung heroes cannot inspire or attract investment as effectively as known heroes.
There is a prevailing opinion in the business world that the entrepreneur or CEO should focus his attention on two main things: product development and sales, and leave all the rest of the work to the employees. This quote emphasizes the extraordinary power of the leadership voice. Marketing the “vision” and “story” is an integral part of sales and development, and this role cannot be delegated.
In fact, we, as journalists and media professionals in Bahrain, find it difficult to take information directly from many decision-makers in companies, or to conduct a spontaneous dialogue with them in front of the camera, which weakens the power of the story we convey. This underscores the urgent need for businessmen to break the barrier of visibility.
Therefore, there is no harm if the entrepreneur trains on the skills of communication, presentation, and speaking for the camera. These are not luxuries, but essential business tools in the 21st century. Through training, he can address another challenge facing the new generation of business owners in the region, which is the issue of language.
A number of young entrepreneurs often master the English language very fluently, while they may find it difficult to express themselves and their visions effectively and confidently in Arabic in local forums, despite the importance of this language in communicating with the local market and the broader public in the region.
An entrepreneur is his company’s first ambassador, and he must speak up and present his vision with fluency and conviction, otherwise his great ideas may remain trapped within the walls of his company.
