Zubaida Hamadna, Fadwa Al-Mesbahi, General Manager of Vogue Ventures International Hospitality, revealed that the Saudi and Gulf market is one of “the most important, promising and strategic markets,” noting that the number of Saudi and Gulf visitors to Hungary is increasing significantly year after year, thanks to what she described as “the growing interest of Saudis and Gulf Arabs in cultural, natural, and recreational experiences.” Fadwa Al-Mesbahi said that Hungary is working to strengthen its tourism presence in the region. Through targeted promotional campaigns and facilitating travel procedures to Hungary, it is also working on developing infrastructure to suit the aspirations of families and youth. She pointed out that Hungary is focusing on attracting Saudi and Gulf tourists by participating in events such as the “Arabian Travel Market,” and hosting influencers and journalists to introduce the Saudi and Gulf public to tourism advantages, the availability of direct flights, and the family atmosphere, giving Hungary a strong competitive advantage.
