Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, the “Bahrain Royal Concours 2025” will be held next November 7 and 8 at the Royal Golf Club, organized by Thorough Events and in cooperation with the Bahrain Tourism and Exhibitions Authority.
The “Bahrain Royal Concours” announces the signing of a partnership with European Motors to be the official partner of this prestigious event in its first edition. This partnership brings together the most prestigious car celebration in the Kingdom and the most prominent luxury car dealer in Bahrain, which strengthens Bahrain’s position as a major destination for the “Bahrain Royal Concours” events in the Gulf region.
Since its establishment in 1998, European Cars has proven its leadership in the luxury car sector in the Kingdom of Bahrain, through its distinguished representation of a number of prestigious international brands, namely BMW, Mini, Jaguar Land Rover, Rolls-Royce, Ferrari, and Maserati. The company has succeeded in building a unique position as a luxury house, while preserving the identity of each brand in a spirit of passion and excellence, which has made its name synonymous with quality and innovation in the Bahraini market.
The signing ceremony of the agreement was held at the European Motors Agency in Sitra, in the presence of Ms. Sarah Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority, Mr. Rashid Zayed Al Zayani, Managing Director of Euro Motors, and Mr. James Brooks Ward, CEO of Thorough Events. This agreement represents the beginning of a long-term cooperation aimed at including a prominent international event in Bahrain’s prestigious global events calendar.
As part of this partnership, European Motors will provide a fleet of BMW 7 Series cars to transport VIPs and guests, and will also support a luxurious display for a group of its most prominent brands – Jaguar Land Rover, BMW, Ferrari, Maserati, and Rolls-Royce – which will be held within the “Bahrain Royal Concours” activities at the Royal Golf Club, in addition to exclusive events and activities that will be organized throughout the week, in order to highlight the engineering art and design creativity that distinguishes each brand.
For her part, Mrs. Sarah Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority, confirmed that the “Bahrain Royal Concours” embodies the Kingdom’s vision of hosting world-class events that reflect the spirit of innovation, craftsmanship and cultural excellence. We value European Motors’ long-term commitment to supporting this vision and enhancing the Kingdom of Bahrain’s presence on the global stage. Through this partnership with Thorough Events and European Motors, we continue to position Bahrain as a destination that celebrates its ancient heritage while at the same time keeping pace with modern concepts of luxury and creativity.”
In a related context, Mr. Rashid Zayed Al Zayani, Managing Director of European Motors, said: “Our partnership with the Bahrain Royal Concours reflects European Motors’ commitment to supporting the Kingdom’s vision of growth and excellence, and confirms the role of the private sector in contributing to achieving this vision through qualitative events that highlight Bahrain’s position on the international scene. We are proud to cooperate with the Bahrain Tourism and Exhibitions Authority and Thorough Events in an initiative that celebrates creativity and innovation, and also brings together car enthusiasts and collectors in an atmosphere A classy model that reflects the passion for driving and the spirit of exclusivity. As the official partner of the automotive sector, we are proud to be part of an event that expresses the spirit of Bahrain and its constant pursuit of leadership, and we seek, through our international brands, to provide exceptional experiences that embody the values of quality and luxury that distinguish European cars and confirm their leadership in the Bahraini market.”
James Brooks Ward, CEO of Thorough Events, said: “We are delighted to have Euro Motors join us as an official partner in the automotive sector. Its commitment to excellence in the automotive world for more than 25 years, and its representation of the finest luxury brands in the world, makes it the ideal partner for an event that celebrates the splendor of design and the ancient heritage of cars.”
This partnership confirms the growing momentum of the “Bahrain Royal Concours” as the most prominent event in the region for car enthusiasts, as “European Cars” joins an elite group of distinguished partners aiming to consolidate Bahrain’s position as a global destination for excellence, innovation and luxury.
