National Bank of Bahrain (NBB) has officially launched the “Customer Experience” programme, a strategic initiative aimed at enhancing a culture of excellence in service delivery and establishing a customer-centric approach across the group. The program highlights employee empowerment by enhancing their skills, visions, and emotional intelligence to embody the principle of customer focus into daily practice within the work environment. Commenting on this occasion, Mr. Abdullah Bu Ali, Group Head of Customer Experience Strategy at National Bank of Bahrain, said: “At National Bank of Bahrain, customer experience is a trend that reflects the way we all work under the umbrella of the National Bank of Bahrain Group. Through this program, we enhance Our teams unite around a common goal of putting the customer first in everything we do, as it comes down to evolving our daily behaviours, decisions and culture to embody the One Team philosophy, where every employee delivers a seamless and exceptional experience to our customers.” This program is designed to be implemented in several stages, including all departments of the National Bank of Bahrain, and includes a set of interactive workshops and various activities. It is an essential part of the bank’s strategic transformation agenda, as it aims to align people, processes and technologies towards a unified goal of providing a seamless and integrated experience to customers. By continuously applying the principles of the “Customer Experience” program in all its operations, the National Bank of Bahrain confirms its continued commitment to its leadership in the financial sector in the Kingdom, and consolidates its role in promoting a culture of excellence and innovation.
