- Breast cancer awareness has become more influential through digital platforms
- Psychological support is an essential part of the journey of injured women and survivors
Public health consultant and president of the Friends of Health Association, Dr. Kawthar Al-Eid said that the month of October every year carries a special message with its color pink, noting that this color is no longer just an aesthetic symbol, but has become a global slogan for breast cancer awareness and a call to every woman and family to make health a priority, and to emphasize that early screening may make the difference between life and death.
She added that awareness this year is no longer limited to lectures or traditional advertisements, but rather is delivered through innovative means such as short clips on social media platforms, true stories of survivors, and even applications that remind women of appointments for self-examination or medical visits, pointing out that these simple means have made the information closer, easier to understand, and more influential, especially among young people.
She continued that awareness was not limited to the health aspect only, but also included psychological support, as associations and health centers now provide support groups for injured women and survivors, through which they exchange experiences and feel that they are not alone in this journey, stressing that this psychological aspect reduces fear and increases hope.
She pointed out that the real impact of awareness raising in “Pink October” is clear on several levels; At the individual level, many women have become more committed to monthly self-examination and visiting the doctor, which has helped detect the disease early and increased the chances of recovery.
At the community level, institutions, schools, universities and sports clubs joined campaigns and events, which strengthened joint responsibility and made everyone a partner in spreading the message. At the public health level, every case discovered early contributes to reducing treatment costs and relieving pressure on hospitals, while at the same time giving the patient and her family a chance for a better life.
She emphasized that Pink October does not end with the end of the month, but rather leaves a lasting impact, as every woman who learns self-examination, every family that discusses the issue, and every young man or woman who participates in campaigns, becomes part of a chain of positive change that continues throughout the year. She concluded the holiday by saying that the most important message this year is “Do not postpone your examination,” stressing that prevention begins with small steps such as a healthy lifestyle, exercising, eating a balanced diet, and staying away from smoking, considering that Pink October is not just a color that adorns the streets and clothes, but rather a call for every woman to take care of herself, for every man to support the women in his life, and for every society to join hands towards greater health and safety.
