Anas Al-Aghbash and Heba Mohsen
The Saudi Tourism Authority launched “Saudi Winter 2025” last September under the slogan “Winter Neighborhood,” which extends until the end of the first quarter of the year 2026 and includes a wide range of activities and events, before the Director of Commercial Marketing at the Authority, Rashid Al-Mousa, confirmed that the Authority is targeting the Bahraini market with tourism packages; Due to its geographical proximity to the Kingdom of Saudi Arabia.
He added during a meeting organized by the Authority for media professionals in Bahrain yesterday, that the Authority is currently working to attract more tourists, whether from the countries of the Gulf Cooperation Council or countries around the world, pointing out that the Authority seeks to strengthen tourism cooperation with Bahrain during the coming period.
Al-Mousa confirmed that the Authority will launch the “In His Footsteps” project within the “Saudi Winter 2025” project next November, which is a tourist and historical experience that simulates the path of the Prophet’s migration from Mecca to Medina, as it aims to revive the path of the Prophet’s migration through modern technologies and interactive displays in 41 historical sites over 470 km, and includes overnight camps.
When asked by Al-Watan about the intention to open a representative office for the Authority in Bahrain, Al-Mousa explained that this matter depends on the work team in the Authority and based on the need for that, by virtue of the geographical proximity between the two sister kingdoms.
Al-Mousa reviewed the most prominent destinations in the Saudi winter, which include cities, most notably the capital, Riyadh, Diriyah, the Jeddah region, Al-Ula, the Red Sea, the Eastern Province, as well as Medina, Hail, and Al-Qassim.
The Director of Commercial Marketing at the Authority pointed out that the “Khobar Season” will be launched in the Eastern Province soon, which bears the character of the Saudi Seasons, indicating at the same time that the season will be full of various activities, poetry evenings and concerts, targeting the Bahraini and Gulf markets.
He touched on the total number of tourists who visited Saudi Arabia in the year 2024, noting that Saudi Arabia received 115.9 million tourists, an increase of about 6% over the previous year, while they spent about 283.8 million riyals.
“Saudi Winter 2025” brings with it unparalleled experiences, from distinguished international events, to charming natural and heritage destinations, so that every tourist can create a unique experience that will remain in the memory.
“Saudi Winter 2025”, in cooperation with more than 1,200 tourism products, offers more than 600 exclusive offers, including special discounts, family packages, and experiences designed to suit all segments and categories.
