When I noticed it the first time I liked it, and it was more like a science fiction, so how do I talk to a friend about a restaurant in another country, and after minutes I open my phone to turn Facebook pages and I find an advertisement for a branch of the restaurant in Bahrain and determines the number of kilometers away from me! Then I felt that we were living in the future, while the phone grew up in my view, it is more than one device, it feels me and understands me.
This admiration did not last long, the issue exceeded its limit, and as soon as we speak on any topic – with the fact that the phone is in a position of stillness – or until we send something in “WhatsApp” or we conduct a quick search for something that we care about or need or just to satisfy the curiosity, such as our talk or our search, for example, about the balance used to measure the weight of travel bags, unless the social networking sites that we browse with many types of travel. The phone suddenly decided that I need an urgent need to buy one of it, and invite me to make a simple step to get one, and here with the annoying repetition of each commodity and any commodity, the admiration of harmony between me and my phone has turned into a permanent and continuous misunderstanding, because in short he hears me and does not understand me, focuses on words without understanding the context of speech.
A few days ago, and I talked about my admiration for one of the tourist “Cruz” ships when I passed near it, and I found my phone after a few minutes, and I decided on my behalf to search for a reservation in one of them and began to repeat the ads, considering that my budget allows a trip like this and I really need this type of flight, and since then the tourist trips ads on Cruz chasing me in all platforms, it is not magic The algorithms in which digital advertisements and social media platforms work and are supported by smart devices, but what if these algorithms think about taking a look at my bank balance, or I saw the loan that has not yet been paid, will you continue to offer all kinds of consumption to me, or will you start awareness and stop?!
Who knows, maybe if you realize the offers will be transformed from trips and goods to bank loans to pay off present loans and move to new loans! In fact, there is no point in trying to get rid of our new digital partners, and we must accept them in our lives, whether they are curious or hear and do not understand, this is the reality and this is technology, with the great benefits of accompanying negatives, and I may employ them to live the lives of the wealthy, so I deliberately talk to my device about my need to buy a small island or a luxurious yacht, and I enjoy receiving offers, And then I closed my phone, and I say: I did not find what is appropriate for me.
* Dean of the College of Law – Gulf University
