His Excellency Mrs. Fatima bint Jaafar Al-Serafi, Minister of Tourism, confirmed that business tourism represents an essential pillar in the tourism strategy 2022-2026, and that the Kingdom of Bahrain succeeded in hosting major international events and conferences, which contributed to the establishment of Bahrain’s position as a leading destination in business tourism. Noting the importance of international coordination and cooperation with specialized institutions is a pivotal factor in developing this vital sector and enhancing its competitiveness at the regional and international levels. This came during a meeting of her happiness with Dr. Sente Kytic Gopaineth, CEO of the International Association for Meetings and Conferences (ICCA), on the sidelines of the Middle East Summit of the Association, which is hosted by the Kingdom of Bahrain at the Bahrain World Exhibition Center, and in turn, she reported Mrs. Sarah Ahmed Bouhji, CEO of the Bahrain Tourism and Exhibition Authority, Chairman of the Board of Directors of the Bahrain World Exhibition Center, that cooperation with international organizations, and their participation in attracting and organizing major events, contributes to promoting the Kingdom of Bahrain as a leading destination in exhibition tourism and conferences, noting what is characterized by the Bahrain World Exhibition Center as a strategic project that contributed through its distinguished facilities and services Quality in consolidating the position of the Kingdom of Bahrain as a global destination and enhancing its ability to attract major international events. During the meeting, ways of cooperation in the field of specialized training in the field of exhibitions and conferences were discussed for Bahraini cadres working in this field, in addition to professional institutions and associations concerned with hosting specialized meetings and conferences, and ways of cooperation to receive major international events and conferences. In turn, Dr. Sinat praised Gopainath has the distinguished position that the Kingdom of Bahrain has in the business tourism sector, and its advanced ingredients in infrastructure and services, expressing his aspiration to strengthen the partnership with the Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority to serve common interests and pushes the wheel of this sector to broader horizons.
