The Middle East Summit for the International Association for Meetings and Conferences has concluded its business at the Bahrain World Exhibition Center with a remarkable success with the participation of more than 100 experts and specialists in the international meeting and conferences sector at the level of the Middle East and the world.
The summit, which was held for the first time in the Kingdom of Bahrain, in partnership with the International Association for Constituents and Conferences, included comprehensive dialogue sessions, specialized workshops and inspiring discussions that touched on several very important topics to formulate the future of the meeting, incentives, conferences and exhibitions worldwide.
The activities of the summit included an agenda full of dynamic discussion dialogues that dealt with the developmental priorities of the international business activities sector, including a dialogue session entitled “Bahrain Tourism Vision and the Perspective of the International Meetings Sector” with the participation of Mrs. Sarah Ahmed Bouhji, CEO of the Bahrain Tourism and Exhibitions Authority and Chairman of the Bahrain World Exhibition Center, where she focused on specific investments in the Kingdom and sustainable tourism innovations And initiatives devoted to empowering young people and women, with a highlight of an international view of the International Association for Meetings and Conferences on the integration of business events in the Kingdom with the agenda of economic diversification.
Discussions of the “Future Driving Destruction session: Launching regional capabilities through creativity, comprehensiveness and sustainability”, with the participation of Mrs. Dana Al Saad, Executive Vice President of Resources and Projects at the Bahrain Tourism and Exhibitions Authority, included discussing appropriate solutions to make destinations in the Middle East region more able to adopt innovation and cooperation to enhance their competitiveness internationally.
A number of dialogue sessions also dealt with the importance of artificial intelligence in developing the international conference and meetings sector, as the session of “AI Harmony of the Entrepreneurial Marketing Entrepreneurship touched on: building future strategies” to the use of predictive analysis and special campaigns to promote the promotion of destinations, in addition to the session “Artificial Intelligence in the face of the human mind: Can innovation enhance credibility in business activities?” It centered on launching an interactive feasibility study on the Sultanate’s experience in using artificial intelligence in the business activities sector.
A tour of the summit was organized at the Bahrain International Exhibition Center – one of the largest exhibition and conference centers in the Middle East – where they were briefed on the modern facilities of the center, its large halls and qualitative services in the field of sustainability and its advanced digital solutions, as one of the best and most advanced exhibition centers and conferences at the region level.
The curtain was closed on the summit by organizing the Middle East Awards for the International Association for Meetings and Conferences, in which a number of international meeting and conference pioneers who had a long history of innovation, development and insight into the performance of the business activities sector at the region level were honored.
On this occasion, His Excellency Mrs. Fatima bint Jaafar Al -Serafi, Minister of Tourism, stated: “We are proud to be the Kingdom of Bahrain as a promising regional center for international events, supported by its strategic location, a soft link network and an exceptional hospitality culture. The summit highlighted the Kingdom’s clear vision to enhance innovation, cooperation and inclusiveness, and we are proud of this in our partnership with the International Association for Meetings The conferences, which resulted in providing an ideal platform for exchanging knowledge and enhancing growth opportunities for the meeting community through this summit, and enhancing the position of the Kingdom of Bahrain in the business tourism sector, which is a basic pillar within the tourism strategy 2022-2026.
