Based on the vision of His Highness Sheikh Saud bin Rashid Al -Makla, Member of the Supreme Council and Ruler of Umm Al Quwain, His Highness Sheikh Rashid bin Saud bin Rashid, Crown Prince of Umm Al Quwain, and Chairman of the Executive Council, inaugurated the new promotional identity of the emirate, in an ambitious vision that establishes the status of Umm Al Quwain as a pioneering tourist destination. Unique advantages came to the design of the promotional identity with the directives of His Highness the Crown Prince, to light on the unique advantages of the emirate and enhance its regional and international presence, which contributes to supporting the tourism sector and opening new horizons for growth and prosperity. “The new promotional identity reflects an innovative approach in developing the visitors’ experience,
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