Wed 10/Sep/2025 – 11:58 PM
Jamal Salah, CEO and Managing Director of POD Public Relations, said that the company is its first task in clarifying the mental image of companies and delivering a specific image to the public.
The CEO and the managing director of POD added in statements to him that the companies that deal with his company, when you need to communicate a specific mental image, to the public, they must resort to public relations experts, because they are the most familiar with the pattern that can be clarified from the company.
The role of public relations companies in supporting customers
Salah pointed out that at the beginning of contracting with the customer, we talk to him about his targets and the audience segment that targets him and the point that starts from them and the point he wants to reach, and in most cases, customers do not realize these points in full in the beginning, and here comes our role, after we look at customer plans, we form working groups from the company to reach the targets, the public, the target age and its potential customers.
Salah continued: After the company played its role in publishing the companies ’plans, then we explore the customer’s satisfaction, and has he reached the targets, sales, customers and the required commercial deals, and we evaluate what we have done and whether we succeeded in our mission or do we need to develop our work.
The CEO and Managing Director of POD POD Public Relations continued that when building a close relationship with a customer that extends for years, his aspirations and help to succeed and develop and not just arrange his events and businesses.
