The Faculty of Communication at the University of Sharjah announced the launch of a new academic program, which is the Bachelor of Arts in Strategic Communication and Advertising, to be the first of its kind in the region. The program is presented in the English language within the approved hours system, based on the integration of the academic dimension and applied knowledge, with the aim of preparing graduates who have the creative and analytical skills that the digital labor market needs. The curriculum focuses on the latest global trends in the fields of marketing, consumer behavior, and multicultural communication, enabling students to develop innovative advertising campaigns and effective communication strategies that reflect the requirements of local and regional institutions in light of competitiveness
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