Thursday 11/Sep/2025 – 12:30 am
Jamal Salah, CEO and Managing Director of POD POD Public Relations, said that the old form in which public relations was no longer feasible, neither in Egypt nor in the world, especially with the development of technology and the development of the media.
Public relations companies deal with the media
The CEO of BOD continued that before the spread of the digital media, during dealing with stations and newspapers there were only about 5 employees in each public relations company sending them data and ended, but at the present time with the spread of digital media and press sites, it requires a greater effort and a greater number of workers to achieve the mental image required for customers in all means of communication, because when he addresses a press site, it differs from addressing newspapers, television Radio.
Jamal Salah explained that the services provided by public relations companies are one varieties, but there are factors that distinguish a company from others, for example, to reach larger markets or more audiences, but his company operates in a different way which is that the mental image of the customer remains in the best position and that the customer be a success partner.
The CEO of BOD added that he worked in the field of journalistic work from a commercial point of view, but he was not a journalist, and at the beginning of his profession he joined a press institution and his mission made this institution achieve greater gains.
The presence of strong media partners
The CEO of BOD continued that the most important factors for the success of public relations companies are the presence of strong media partners, and without them the company did not succeed, whether press sites, newspapers or strong TV stations, they are worked with as success partners, and they have strong income and achieve gains.
The CEO of BOD stated that the Egyptian press is working well and respected and we stand with them in terms of advertising and provide the necessary support for their success because without them there will be a public relations industry in Egypt.
