The company “Salalah Al -Khaleej”, the pioneering provider for customer experience and external support for business, organized a specialized workshop on knowledge management and digital transformation in developing customer experience, in cooperation with KNOWMAX, and with the participation of a number of strategic partners from representatives of government and private institutions to enhance the skills and strategies of institutional interaction in the region.
In his opening speech, Mr. Firas Ahmed, CEO of Al -Khaleej Company, affirmed that the company continues its qualitative initiatives in providing integrated, innovative, more flexible, sustainable and effective solutions to support the march of digital transformation and investment in developing talents and human cadres and qualifying them to employ modern technologies, including artificial intelligence, huge data, robots and automatic operation of conversations, in a way that contributes to the development of communication centers And customer experience in the region.
Firas expressed his pride in cooperation with NumawMax, as a leading technical and strategic partner in organizing this workshop, and the discussion sessions and offers on knowledge management in developing customer experience, reviewing inspiring success stories for regional companies, and artificial intelligence applications in improving the efficiency of communication centers and technical support services for institutions and companies specialized in government services sectors, communications, services, services Banking and Finance, Health, Education, Trade, Tourism, Travel and Aviation, and others.
Mr. Firas Ahmed added that this specialized workshop comes within the framework of the “Gulf Satellite” keenness to develop an innovative and sustainable work environment that supports the adoption of the latest smart technologies in improving the efficiency of operational operations and customer satisfaction, by integrating employees into advanced training programs, and developing their skills according to the latest technical systems and methods, through its extensive experiences for about sixteen years, and its sustainable operational operations in the Kingdom of Bahrain And the Kingdom of Saudi Arabia and the State of Kuwait, confirming the company continuing its pivotal role in providing added value to its customers and partners, in order to establish the position of the Kingdom of Bahrain as a pioneering center for the external support industry for business in the region.
For his part, Mr. Rico Kapoor, President of the European region, the Middle East and Africa at Nommax, during the workshop works, presented an integrated presentation on the latest knowledge management solutions, simplification of self -services, visually and interactive information processing, and taking advantage of smart platforms in promoting multi -channel digital interaction, such as web sites, applications, social media, and smart research, which contributes to achieving customer experience More and effective, concrete results in reducing costs, increasing efficiency and contentment.
The workshop witnessed a remarkable presence of representatives of government agencies and the private sector in the Kingdom of Bahrain and the countries of the Gulf Cooperation Council, who discussed the importance of adopting advanced knowledge and solutions such as chat bots, robots, management of integrated customer relations, virtual simulation, and digital security, in formulating the future of customer experience and developing institutional interaction strategies, in a way that serves specialized institutions in various productive sectors Service, and supports sustainable development.
