What is distinguished in the Tesla car? Nothing almost, except that it was able to achieve the amazing spread, especially in Europe through a marketing philosophy: you are a friend of the environment and the enemy of fossil fuels? So this electric car for you!
In fact, I tend to believe Tesla’s intentions, because I am a friend of the environment, I am currently the case of many in this world, and I also tend to use any product or service that bears an environmental advantage, including the use of tourist facilities from hotels, restaurants, companies, tourism offices and travel offices that put the environment and sustainability in mind.
Yesterday, the world celebrated World Tourism Day, which falls on the 27th of September of each year, and this year bears a different and deeper dimension, as it comes under the slogan “Tourism and Sustainable Transformation”, a slogan that shortens the new trend that the world is going on, and confirms that tourism is no longer measured only by the number of visitors or the volume of financial returns, but rather the extent of its ability to protect the environment and safeguard resources for future generations.
This trend is based on facts and numbers, not emotion, as the trends of the tourists themselves have changed clearly in recent years, and they have become increasingly interested in the issue of sustainability in tourism, and according to the “Sustainable Travel 2024” report issued by Booking.com, 75% of travelers in 2024 were planning to travel more during the next year, and 57% of them wanted to straighten They consume energy on their upcoming trips.
This confirms that tourists today are looking for authentic experiences that take into account the environment, such as a visit of natural reserves managed according to scientific foundations, or staying in environmentally friendly hotels that adopt clean energy and reduce the use of plastics, especially since modern statistics have made it clear that the cost of choosing sustainable residence on average is $ 151 less per night, and is 39% cheaper in the average of unnecessary options, Therefore, the tourist himself benefits and provides himself a lot, just as these changes in the behavior of travelers came from an increasing global awareness of the seriousness of environmental challenges and the need for everyone to bear responsibility, whether it is traveling, investor or decision -maker.
The Kingdom of Bahrain, of course, is making remarkable efforts to enhance sustainability in the tourism sector and preserve the environment for future generations, within the framework of its tourism strategy 2022-2026, through several foundations that include the development of tourism infrastructure and hotel sector, and the development of marine tourism with the protection of natural and environmental resources, and promoting cultural and heritage tourism, to raise the pace of achieving sustainable development goals and establishing the principles of sustainability in the sector Promising tourism, diversification of non -oil national income sources.
It is great to see initiatives that keep pace with these trends such as the initiative announced by the Bahrain Tourism and Exhibitions Authority in partnership with a number of parties, to organize a tourist tour yesterday, Saturday, at three in the afternoon to celebrate the International Day of Tourism, with the aim of enhancing the concept of sustainability in tourism, as it included a visit of a group of the most important historical and cultural monuments in the Kingdom, and such initiatives establishes the Kingdom’s commitment to giving visitors the opportunity to identify Bahrain from the perspective It respects environmental standards, and places the Kingdom at the heart of global tourism transformations.
