Tuesday 02/Sep/2025 – 09:41 PM
Cracopat Hinz, the largest ketchup company of the year, has announced the dismantling of its business and its division into two separate American companies in a step to decipher the merger that led to its establishment, and this step comes after years of the weak performance of the company’s share price, which is still less than it was at the beginning of the announcement of strategic changes.
Al -Kathaba Company has been subjected to a fierce boycott campaigns in Egypt, the Arab region and the world since 2023, against the background of moving away from foreign companies operating from foreign countries that support the Zionist occupation entity in its aggression on Gaza.
Dismantle
According to the plans, “Kraft Heinz” will become two American companies listed on the stock exchange. The first, which will be named “Global Test Eleven”, will include the famous “Heinz” signs of spices, in addition to the “Philadelphia” and “Mac & Cheese” cheese from “Kraft”, and its attractiveness lies in its growth capabilities, especially in emerging markets. As for the new sister company, it will be “North American Grossri Co”, and will include most other “Kraft” commercial brands such as “Lanchbles” and “Capri Sun”, and its main attractiveness will be to distribute good profits to shareholders.
This division shows that the size is not always an advantage, and that focused companies are easier in management, but this step comes at additional annual costs estimated at $ 300 million, which sets a high standard for what the benefits of focus must achieve now. The report indicates that this division cannot quickly correct the commercial damage caused by an attempt to make a failed merger that continued for a decade, and that the magic of institutional financing is not enough to transform the performance of assets.
