Zubaida Hammadneh Abu Dhabi, United Arab Emirates – September 4, 2025 – The Agricultural Phenomenon Company expressed its happiness with the third presence and participation in a row at the Abu Dhabi International Fishing and Equestrian Fair, held at the Abu Dhabi National Exhibition Center (ADNEC) during the period from August 30 to September 7, 2025.
Within the activities of this year, the company highlighted its electronic application “Al -Tanaf” directed to farmers and livestock breeders, as it presented a wide range of distinguished feed products and introduced visitors with its digital platform available through the website and the mobile phone application. The platform enables customers to browse the products and request them smoothly, with a direct connection to their farms, which reflects the company’s commitment to mixing agricultural experiences with the ease of digital transformation. Direct interaction with farmers and horse breeders
In an interesting presentation of the tannaf products from the phenomenon company, the team interacted with visitors from farmers and horse breeders by doing a sufficient explanation of all products and showing their nutritional value and global sources, while ensuring that relations with new and current customers alike.
This was the title of the dialogue session submitted by the nutrition expert in the phenomenon company, Tarsha Walsh, which highlighted the basic aspects of horse feeding, and the challenges facing horse breeders, while highlighting many specialized food solutions provided by the phenomenon. David Anderson and Kelly Smithrest, Director of Regional Sales at the company’s team in the United States, participated in the session, where they presented valuable visions about the nutritional value of the distinguished feed from the company and its role in enhancing animal performance.
Wissam Abbas, Executive Vice President of the animal feed sector in the company, stressed: “The Adihex Gallery is an important platform to confirm the phenomenon phenomenon in the feed industry and with the presence of the” Tenaf “application we redefine the customer’s experience, by providing an easier, more intelligent and reliable way to farmers and horse breeders to reach all the feed products they need with the press of a button.”
Links and download the app can now browse all feed products and request them directly via the “Al -Tanf” platform. Download the application from here: Summary link: https://onelink.to/bjnbqr
About the phenomenon company, the phenomenon company is an Emirati company with a global leadership in the agricultural sector, which runs more than 100,000 hectares of agricultural land in Egypt, Romania, Serbia, the United States of America, and other countries. It specializes in cultivating, producing and trade approximately 3 million tons of animal feed and similar categories of basic food commodities. The company serves a wide customer base that includes commercial companies and government agencies, its operations extend to 15 countries and cover more than 40 markets, with leadership positions in Africa, Europe and the Middle East.
