The Sharjah Family Development Foundation announced the results of the family consumption poll in the community of Sharjah, to measure social and economic factors, as well as the impact of advertisements in the non -rational consumer style. The survey aims to measure the effect of advertisements in the consumer behavior of members of society, including their desires, motives and need to satisfy, in addition to the prevailing social values and standards that direct their purchasing decisions. It also deals with the impact of the unconscious consumption of the individual on his family.
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