Hanan Al -Khalfan
Social media platforms are no longer yields for discussion or exchange of knowledge as we have prepared in their beginnings, but rather have gradually turned into open theaters to display mediocrity, as the “clown” advances the first rows, followed by an audience in hundreds and thousands .. They applaud, laugh, participate, and demand more.
Who is the clown? It is that person who has never provided valuable, neither in thought nor in content. All of his capital is a hollow laugh, a vulgar comment, light -shadow movements – or so his followers see – lives to attract attention, at any cost, even if the price is his dignity or respect for others. There is no problem in reincarnation of any role: the ignorant, the naive, the rude, the obedient .. as long as the result is a “interaction” that is later translated into money, advertisements and false position.
The painful thing is that this clown does not work in the dark. It is exposed, known, we see every day, and we wonder in amazement: How can a person like him have all this effect? Why is this huge number of people follow him? The answer, with all realism, is because it addresses the bottom of what is in our minds, not the top.
We live in the afternoon in which the value is not measured by what is said, but rather the number of those applauding. No one asks: What is presented? But: How many scenes happened? We no longer evaluate the content in its quality, but rather spread it. And the result? The clown has become a symbol of success, and the sane opinion holder seems to speak to himself in an abandoned angle.
In societies that lost the compass, it is not surprising that the scene is at the forefront of those who dare absurdity, and there is no place for those who adhere to the mind. Lightness is required, grandfather is boring, and laughter – even at the expense of consciousness – has become a collective hobby.
After he is accustomed to shedding the lights, the clown is not satisfied with playing his role on the digital stage, but rather extends his influence to reach the video ads, where he offers us products and goods in a provocative style, as if we are an unconscious audience, applauding anything that is said as long as the envelope is shiny and the laugh is artificial.
We see him represented, exaggerating, manufacturing, and sometimes even insults the intelligence of the recipient without shame, because the market is wide, and the advertisers do not ask about the content, but about the number of followers. This is how faces are made, not on the basis of value, but rather on the principle: whoever sells more, is the one who deserves the interface.
What makes clay increases that this clown is not only promoted to a product or a commodity, but also promotes a fully -argan media chaos. You see him overlooking his fans with an announcement of a “unmatched emergency”, to discover the follower after seconds that the emergency is a width of a burger meal! Then it is soon to publish another advertisement accompanied by the phrase “If your heart is weak, do not complete the video”, so that it becomes clear later that the scene does not exceed a teenager screaming in a pool full of balloons!
Between advertisements of false terror, fabricated exaggerations, and addresses practicing emotional blackmail, the advertising scene has become a hotbed of laughter on minds, not with them. Rather, it is more important, that some ads promote products or activities that lack credibility, or provide misleading methods, and everyone applauds as long as the “clown” is the one who markets them.
Here, a question arises that cannot be ignored: Do we need a new law that controls the commercial advertisements offered by these clowns that are provoked?
When ads turn from a marketing way to a tool for vulgarity, and when huge audiences are used to promote superficial and naive products, it is our right as a community to demand controls that put an end to this chaos. Not everyone who has an audience deserves to be promoted, and not everyone who is good at the review is suitable for a commercial interface.
The issue is no longer a personal opinion, but rather a general affairs that requires the intervention of the competent authorities to protect public taste and protect minds.
Amid all this vulgar advertising noise, we can only ask:
Where did these beautiful ads that were shown on TV?
The one that we grew up with, was established in our memory, without hurting our taste, and it was carefully presented, and a vision that respects the family and the mind, does not address instincts, and does not provoke feelings. It was simple, but honest. Short, but it is influential. The difference is great between an advertisement that is said honestly … and another screaming for the sake of views.
Frankly, time has changed, yes. But our taste should not be handed over to this slope, and we must remember: We are not forced to applause, and we are not unable to choose.
