At a time when cancer stigma is still present in many cultures around the world, the “Association of Cancer Friends” in Sharjah leads a qualitative shift in societal discourse towards the disease, making a tool for empowerment and psychological support, not fear and introverted, since its foundation, the association has exceeded its traditional roles in providing medical care and psychological support, to become a platform to build a new awareness that devotes solidarity and celebrates. With stories of steadfastness, inspired by global experiences that turn the pain into hope, and suffering into tales of human victory. Between tradition and societal support, the association’s cultural orientation acquires a special importance for what the United Arab Emirates embodies, as it is home to more than 200 nationalities, pregnant
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