Swedish Spotify, which specializes in audio broadcasting services, has announced its intention to raise the monthly price for its distinguished individual subscription in a number of selected markets starting next September, as part of a policy aimed at enhancing revenues and sustaining growth.
High revenues and subscribers
The data issued by the company recently revealed that Spotify’s revenues during the first half of 2025 recorded 10% growth on an annual basis, to reach 4.2 billion euros, and the number of subscribers in the same period increased by 12% to 276 million subscribers, which reflects a continuous expansion in its presence within global markets.
Expanding the video content and an increase in the value of the stocks
Spotify is working to expand its library from the video content, which is an investment orientation that contributed to doubling the value of the company’s shares during the past twelve months, and the company is counting on this expansion to support the loyalty of subscribers and enhance its position in the intense competition market in broadcasting services.
Spotify
Price increases support profitability
This increase is an extension of the company’s strategy, which included price amendments and cost reducing during the past years, which resulted in the company’s first annual profit for the company in 2024, according to Reuters, and the financial performance of Spotify is a major interest in investors, especially with the continued growth of its user base around the world.
An expected effect on consumer behavior
This increase in prices is likely to affect the behavior of some subscribers, especially in the intermediate income markets, where users may restore the feasibility of the subscription against the available alternatives, and Spotfai is betting on the loyalty of its user base and their increasing dependence on its services, as well as diversifying the content provided, to maintain growth rates and reduce the withdrawal rate.
