Al -Malab newspaper – The football world is witnessing an unprecedented digital revolution, led by artificial intelligence, which is no longer limited to improving the performance of players and analyzing matches, but has become a major tool in strengthening management and profitability of clubs.
At the forefront of this technological boom, Real Madrid is highlighted as the most investment in artificial intelligence, along with Athletic Bilbao, according to Jorge Lucio Sanchez Gallan, strategic advisor for digital transformation and artificial intelligence expert in football.
-Artificial intelligence .. from the stadium to the administration
Gallan says in statements to the Spanish newspaper “La Razon”:
“The artificial intelligence application in football aims to achieve a direct investment return by analyzing data to improve experience and increase revenues.”
He pointed out that both the Santiago Bernabeu and San Mames stadiums witnessed noticeable transformations thanks to automation and digitization, which led to significant growth in e -commerce and the achievement of clear financial leaps.
-Investment is studied with guaranteed returns
According to the expert, the minimum investment in artificial intelligence technologies in football ranges between 150 to 250 thousand euros, with the possibility of returning returns up to 20% of revenues.
Real Madrid depends in its training facilities in Valdibas on advanced technologies that include cameras, sensors, and thermal imaging, to record and analyze the smallest details related to players, especially with regard to the prevention of injuries, which constituted a major challenge for the club recently.
Artificial intelligence is a global level
In the same context, Gallan drew attention to the use of the International Football Association (FIFA) techniques of artificial intelligence during the FIFA World Cup in the recent clubs in the United States, to collect data and analyzes that exceeded the stages of traditional tracking methods, considering that there is an enormous opportunity for clubs that invest in this field.
He stressed that “FIFA” has developed new strategies that depend on the recording and analysis of user data, which opens new horizons that exceed the income of tickets and classic sales, stressing that the future of sport lies in benefiting from artificial intelligence and huge data.
“La razón”
