A tight scientific study, published by the International Publishing House, called for the Bahraini researcher Menna Masoud to
The development of a modern digital honor charter that includes the challenges related to artificial intelligence techniques, virtual reality, and tampering with algorithms, for the integration of specialized courses in digital media ethics within university curricula and media training programs.
The International Publishing House has published a scientific study of the Bahraini researcher Menna Masoud, in a scientific move that reflects the Bahraini presence in international research forums.
The study dealt with a pivotal topic in contemporary media, which is “the ethics of digital media and professional practice”, in light of the rapid transformations taking place in the digital world and its deep impact on the structure of media work.
The study, which received academic interest because of its depth and the subject of its subject, discussed in -depth the importance of consolidating moral values in the environment of digital media, which became characterized by interference between man and technology, and quickly in circulating information, which imposed unprecedented challenges on professional practices, especially in light of the increasing dependence on algorithms and artificial intelligence in the manufacture and guidance of content.
The researcher highlighted the breadth of digital violations, starting with the violation of personal privacy, to promoting misleading information, stressing that these phenomena are no longer transient errors, but rather structural transformations that impose on the media double moral responsibilities. The study showed that the absence or ignoring them in the digital media environment leads to the erosion of the public’s confidence and the collapse of professional values, which threatens the integrity of the public space and societies alike.
The study showed, through its analysis of modern media practice tools, that the moral responsibility in digital media is not limited to institutions, but also includes individual workers, content makers, and users, as well as the digital platforms themselves. She also stressed that the media professionalism is complete only by adhering to the criteria of transparency and credibility, respecting privacy, taking into account justice in representing diversity, and avoiding bias and misleading.
In this context, the study called for the development of a modern digital honor charter in line with the new technological reality, and transcends the traditional concepts of media ethics, to include the challenges related to artificial intelligence techniques, virtual reality, and tampering with algorithms.
It also recommended the need to integrate courses specialized in digital media ethics within the university curricula and media training programs, to enhance professional awareness in the face of moral slippage that may occur intentionally or unintentionally.
The study indicated that the digital media, despite its enormous possibilities for communication and openness, but it requires a double awareness of its dangers, and a strict moral commitment, in order not to turn into a tool to dismantle values or produce symbolic violence. Media practices that neglect the ethics of work lead to weakening confidence between the public and the media, and enshrines an atmosphere of information chaos that is difficult to control.
The researcher concluded her studies by emphasizing that commitment to ethics in the digital environment is no longer a professional luxury, but rather an existential condition to protect societies from the effects of misleading information, violating digital rights, and to force man and convert it into mere exploitation data. She added that building a responsible digital media requires a real partnership between the media, policy makers, educational institutions, and civil society, in a manner that guarantees a media environment that puts man and his dignity at the heart of its attention.
The publication of this study in one of the oldest international publishing houses is not only the culmination of the research effort of the Bahraini researcher Menna Masoud, but also a qualitative knowledge contribution to the global debate about the future of the media and its ethics in the digital age, and emphasizes the ability of Bahraini researchers to export thought and scientific position to the spaces of international influence.
