Google’s YouTube platform is preparing to make a fundamental change in the way its popular content is displayed, in a move that will be implemented during the next two weeks, and it will be one of the most prominent updates that affect the user experience on the platform.
Instead of the traditional page in which the most famous videos were shown, the platform will turn into a new system of lists classified according to the type of content, giving users more specialized and intelligent to the content that is already concerned with them.
Why do you dispense with YouTube from the “popular content” page?
The “popular content” page since 2015 has been displaying clips that have achieved wide spread on a year, but with changing video consumption patterns and diversity of interests between societies, YouTube has noticed a decline in the percentage of visits to this page.
According to an official publication in the YouTube Blog, the idea of “the popular video for all” is no longer effective in light of the rise of specialized digital societies concerned with short waves from the trends that may not concern the general public, but it receives deep attention from specific groups.
What will change in the user experience on YouTube?
With the new update, the popular content page will disappear to be replaced by daily and weekly lists that cover a variety of categories such as:
General videos.
The most listening songs.
Short shorts content.
Polseful podcast.
Ads for films.
Besides, the YouTube platform will merge the smart recommendation algorithms to display dedicated clips according to the interests of each user, while it will continue to be accessed to various clips via the “Explore” menu that provides non -allocated content for those who want to explore what is common outside the scope of their usual interests.
YouTube responds to the behavior of the Gulf and the world
In the Gulf region, where the digital taste varies between entertainment, music, entrepreneurship, and education, this transformation represents a qualitative shift in the platform experience, instead of being satisfied with repeated clips that appear to everyone, the Gulf user will now be able to explore what is in line with his interests accurately, whether it is in the fields of cultural podcasts, sports shorts, or popular Gulf songs.
The contents, especially from the creators and entrepreneurs in the Gulf, will find in these lists a better opportunity to reach a targeted audience instead of competing for a general trend that may not reflect the quality of their content or the privacy of their followers’ interests.
A new opportunity for content makers and digital marketers
This update from YouTube provides a new environment to improve the appearance of videos in the search results, which means that the content makers in Saudi Arabia, the Emirates, Kuwait and Bahrain can now improve the addresses of their clips and describe them as the appropriate keywords for each category.
Also, companies can exploit the new groups to promote their commercial signs within a specific category, such as podcasts or short videos, without wasting their resources in an attempt to lead a non -dedicated trend.
