In an unprecedented move, FIFA decided to reduce the price of tickets for the semi -final match between Chelsea and Flomeini to only $ 13, after it was $ 474, in an attempt to contain the mass attendance crisis facing the current version of the tournament in the American market.
A remarkable decline in turnout
The sudden reduction decision came after confirming the identity of the two qualified teams, in a clear indication of the weak public turnout. The report of the “Atlétic” network indicated that FIFA had previously had to offer tickets for the quarter -finals at prices starting from 11.15 dollars, but the results were not satisfactory in terms of the fullness of the stands, despite the participation of teams with a continental history such as Al Hilal and Chelsea.
The difference with Real Madrid
In contrast, the Real Madrid match against Borussia Dortmund received a record popular turnout, which amounted to more than 76,000 spectators, which was reflected in the pricing of his next match tickets against Paris Saint -Germain, which starts from $ 200. This heavy presence clearly showed the disparity in commercial and mass gravity between the teams.
Fire final pricing
The final match ticket, scheduled for July 13, starts from $ 892, a pricing reveals expectations of a high -caliber confrontation, with Real Madrid and Paris Saint -Germain’s chances escalating in the final. Expectations indicate the possibility of raising the price as the two ends of the match are approaching.
Marketing dilemma
These sharp variations – from $ 13 for the semi -finals to nearly 900 for the final – are highlighted by FIFA challenges in marketing the championship. The matches that do not include clubs with a global mass base find great difficulty in attracting the American audience, despite attempts to reduce prices and amend the timing of matches.
The brand first
The data reveals that the success of any match in attracting the attendees is subject to the club’s brand’s strength more than the importance of the championship or even its temporal location. While the tournament is trying to strengthen its position globally, the major clubs such as Real Madrid and Paris Saint -Germain remain the most important player in the commercial and mass equation.
