Thursday 10/July/2025 – 03:12 PM
The leading financial services technology company in the Middle East and North Africa has announced that it has obtained initial approval from the Central Bank of Jordan to practice the purchase activity now and pay later (BNPL) within the Hashemite Kingdom And easy access.
Valio gets the initial approval from the Jordan Central to carry out its activities in Jordan
In line with its comprehensive expansion strategy, the company sees in Jordan a promising market and a strategic destination that is witnessing an active economic movement and an accelerated digital transformation.
The comprehensive market studies conducted by the company emphasize the positive indicators of the growth of the Jordanian market, in light of the increasing interest of local consumers in innovative payment options that enhance their purchasing power and provide them with greater financial flexibility.
The Valio platform, which includes now purchase and payment solutions, provides a pioneering financial experience that will make a qualitative shift in the purchase and payment style of Jordanians, by providing flexible installments plans for various types of daily purchases, whether in the retail sectors, electronics, health care, and others. These solutions facilitate access to goods and services easily, which improves the quality of life, and enhances financial inclusion by providing credit opportunities for a broader segment of society.
The purchase solutions are now and the pushing (BNPL) of Valio is a strategic opportunity for merchants and companies to enhance their sales, attract new segments of customers, and consolidate customer loyalty through smooth and effective technical integration. By providing flexible and comfortable payment options, Valio enables its partners to improve customer experience and enhance their competitiveness in a dynamic and fast change.
The entry of Valio to the Jordanian market comes as a result of accurate planning and studied foundational work, which included attracting a group of high -level competencies with deep experiences in the Jordanian financial sector and a prominent record in the field of technological innovation, and during the past few months, and Valio concluded a set of strategic partnerships with the most prominent traders and financial institutions in Jordan, which is a clear indication of the growing regional demand on Its innovative and reliable financial solutions, and these partnerships will constitute a solid base for the launch of an integrated network aimed at providing smooth and highly efficient financial experiences for consumers and merchants alike, to enhance financial inclusion, and meet the needs of the Jordanian market.
This step comes to Valio after its recent inclusion in the stock exchange, in a way that contributes to enhancing its institutional position and raising its regional presence level, and this achievement is a strategic step that paves the way towards holding more fruitful partnerships, expanding the company’s business in new markets, and pushing the process of sustainable growth in the financial technology sector at the region level.
Habiba Naguib, head of the market and strategic expansion sector of Valio, expressed her great enthusiasm: “The expansion in Jordan is represented through purchasing services now and later paying a big step forward, which opens new opportunities for consumers and merchants alike.
Naguib added: On our essence, we are still committed to innovation and financial inclusion. Our financial solutions are designed to meet the advanced needs of Jordanian consumers and merchants, which helps them make transactions more easily, and grow more comprehensively.
