The media office of the UAE government launched a guide to planning modern media campaigns, to be a basic reference for government communication teams, and includes the main steps, and systematic instructions necessary to plan, design and implement successful communication and media campaigns locally and globally. This came during the government communication network meeting, in the presence of Saeed Al -Ajar, Assistant Minister of Cabinet Affairs for Strategic Projects, Head of the Media Office of the UAE government, and directors, officials and government communication consultants in the federal authorities, and held at the headquarters of the influencers in Dubai. The guide aims to enable government agencies to improve the effectiveness of their campaigns and enhance the interaction of the public, by applying best practices
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