In a major marketing move preceding the start of the new season, Adidas International launched its summer advertising campaign with a new familiar face for football fans around the world, the Egyptian star Mohamed Salah, who appeared in the new Liverpool shirt for the first time after signing the official partnership agreement between the club and the company, succeeding the previous brand.
A global campaign in Liverpool colors
Mohamed Salah, the advertising scene of Adidas, in conjunction with its announcement of the start of the manufacture of Liverpool team shirts, in a partnership that will enter into force with the start of the new season 2025-2026. The German company chose the star of the Egyptian national team to be the main façade of its campaign, as part of a squad that included the most prominent stars of the game, led by Lionel Messi, Othman Dembele and Barcelona’s rising player Lamalal.
Records last season
Mohamed Salah enters the new season after one of his best seasons in the “Reds” shirt, where he led his team to win the Premier League title, and he crowned the top scorer for the competition by scoring 29 goals, along with its 18 goals. In total, Salah participated in scoring 57 goals this season, distributed among 34 goals and 23 assists in various competitions, to win the merit of three distinguished individual prizes from: the Sports Writers Association, the English Premier League, and the English Football Association.
New F50 shoes
Salah appeared during the propaganda campaign, wearing the new Eddas F50, which was described as “the fastest formation on the planet”, according to the slogan of the official campaign launched by the company through its international accounts. The Egyptian star is expected to wear this shoe during his participation in the friendly matches of his team or the start of the new season, despite the lack of official announcement of his adoption permanently yet.
Innovative specifications for shoes
The new F50 Legue Firm/Multi-Geron came with a high-performance engineering design for different stadiums, and features a loft from the developed “Fiberskin” material, supported by the remarkable “SprintGrid” printing, and the tunnel tonnel is fully firmly stabilized while running and passing.
The shoe is also equipped with an external sole with “Sprintplate 360” technology to enhance speed and launch, and is made at least 20% of recycled materials, within the framework of the company’s commitment to environmental sustainability, without prejudice to professional performance. It is currently available on the official website of Adidas at a price of $ 260 globally, or the equivalent of 5249 Egyptian pounds on the local version of the site.
