Friday 25/July/2025 – 10:49 AM
Puma’s shares decreased by 18% after sales of the entire year, and reduced profit expectations due to American customs duties.
Puma shares decline by 18%
And it declined Puma shares 18%, after the German sportswear company announced worse sales than expected in the second quarter, and reduced its expectations for the whole year, showing the impact of American customs duties.
The retail company said that it expects to decrease the entire year sales by a low percentage of Khanat this year, compared to its preceding expectations for sales growth in a range ranging from low and medium -sized ones.
Pumoma also announced that she expects to record a loss in operational profits in 2025, which represents a major transformation from 445 million euros about 523 million dollars to 525 million euros, the profits that I expected before assessing the impact of customs duties.
The shares of the company decreased by 18.4%, and the company said in a statement: In light of the continuation of the volatile total geopolitical and economic fluctuations, Poma expects that challenges at the sector level and the company level will continue to influence the performance in 2025.
She added: The main factors include weak brand momentum, transformations in the mixing and quality of distribution channels, the effect of American customs duties, and high inventory levels.
The company indicated that American customs duties are expected to have a negative impact on the total profit of 2025, about 80 million euros.
