Saturday 12/July/2025 – 08:09 AM
The drinking water and sanitation company in Matrouh launches an intensive awareness campaign targeting vacationers in the beaches of the city. This initiative comes under the directives of Dr. Eng. Ibrahim Khaled, Chairman and Managing Director of the company, within the strategic plan for awareness management that aims to enhance positive behaviors towards water resources and protect public facilities.
With the start of the summer season in which the beaches are witnessing a great turnout from visitors, the company seeks to spread awareness among vacationers about the best practices for using water responsible, and to avoid behaviors that may lead to the waste of this vital resource or the damage to sanitation networks.
The campaign includes a variety of activities, including the distribution of indicative bulletins, and the placement of awareness panels in high -density areas.
Dr. Ibrahim Khaled stressed that the campaign focuses on two main axes: the first is to rationalize water consumption, and stressed the need to adopt daily habits that reduce waste, such as repairing leaks, using water -saving pieces, and avoiding excessive entertainment uses.
As for the second axis, it is to maintain sewage networks, as it warned of the dangers of throwing solid waste or harmful substances in the sewers, which lead to blockages and damage to networks, which causes great financial and operational burdens on the company. The vacationers called for a proper disposal of waste and the use of containers designated for that.
The campaign met with a remarkable interaction by the vacationers, who praised the initiative and affirmed their willingness to cooperate with awareness efforts. Many of them expressed their appreciation for the company’s role in preserving the coastal environment, considering that such campaigns contribute to promoting collective awareness of the importance of water resources.
Dr. Ibrahim Khaled stressed that these efforts come in line with Egypt’s Vision 2030 and the sustainable development goals, noting that cooperation between the company and society is the main guarantor of achieving a sustainable environment, high -quality water services and sanitation.
